01
Live in days
Speed
Strategy to shipped while the opportunity is still hot.
01 — About Lightswitch
20 years of commercial success.
A digital marketing agency built on two decades of commercial success — engineered for speed, precision, and one measure that matters: your growth.
02 — The founder
The switch turns on.
Justin Harrison founded Lightswitch Media after 20 years leading sales and marketing across the FMCG and wine industries — a track record built on commercial acumen, not guesswork, and over $20M in increased revenue delivered for the national and international brands he’s worked with.
Lightswitch exists to switch growth on — bringing that same commercial discipline, speed, and results-focus to businesses through digital marketing. The name says it plainly: a light switch is an instant, decisive connection being made — the moment a business goes dark to luminous, visible, and switched on. And switched on means one thing: growth you can measure.
Based on the Lower North Shore of Sydney for over 25 years, Justin has an in-depth knowledge of the area and loves the lifestyle and culture. Having worked across numerous industries and businesses, he understands what consumers want and need.
Outside of work, Justin competes at an elite level in his age group as a triathlete, with a goal of reaching the World Championships in 2027 — the same relentless, competitive drive he brings to every client’s results.
03 — How we work
A commercial mindset, switched onto digital.
02
One number to hit
Clarity
Every campaign points at a single, measurable outcome.
03
Senior hands only
Craft
Small team, no hand-offs, nothing outsourced to juniors.
04
Growth, not vanity
Results-focus
20 years of commercial discipline behind every decision.
05 — Get started
Let’s switch it on.
Switch on your next stage of growth — one conversation is all it takes.